Hadid Beton website — a premium corporate site
Year
2026
Duration
1 month
The challenge
Industrial companies' websites are usually dry business cards. Hadid Beton needed one that carries the brand while practically helping clients pick a concrete grade and calculate volumes.
What we built
Built on Next.js + Payload CMS: a premium scroll story on GSAP ScrollTrigger and Lenis, a concrete-grade catalog, a volume calculator and a projects section. Three languages (uz/ru/en) with LocalBusiness/Product structured data for SEO. Leads land in a Telegram bot; content is managed through Payload. The site runs at hadid-beton.uz under systemd + nginx.
Results
A premium brand experience via GSAP scroll-storytelling
A concrete-grade catalog and volume calculator
SEO structured data and Telegram lead capture — live in production
“When the site launched, clients asked, 'is this really a concrete plant's website?' Calculator inquiries land straight in Telegram — sales got noticeably easier.”
