The problem
Industrial websites are dry, useless business cards.
- The brand makes no impression
- Clients can't choose a concrete grade
- No help calculating volumes
The problem
Hadid Beton website — a premium corporate site
Industrial companies' websites are usually dry business cards. Hadid Beton needed one that carries the brand while practically helping clients pick a concrete grade and calculate volumes.
Before
After
- Dry business-card sitePremium brand story
- Grade choice is hardConcrete-grade catalog
- Volumes calculated by handOnline volume calculator
The solution
How we made it simple
- 01
Told the brand story through immersive scrolling
- 02
Built a concrete-grade catalog and volume calculator
- 03
Sent every lead straight to a Telegram bot
Built on Next.js + Payload CMS: a premium scroll story on GSAP ScrollTrigger and Lenis, a concrete-grade catalog, a volume calculator and a projects section. Three languages (uz/ru/en) with LocalBusiness/Product structured data for SEO. Leads land in a Telegram bot; content is managed through Payload. The site runs at hadid-beton.uz under systemd + nginx.
Technologies
The result
Trilingual scroll-storytelling — live at hadid-beton.uz
A premium brand experience via GSAP scroll-storytelling
A concrete-grade catalog and volume calculator
SEO structured data and Telegram lead capture — live in production
“When the site launched, clients asked, 'is this really a concrete plant's website?' Calculator inquiries land straight in Telegram — sales got noticeably easier.”
Facing a problem like this?
On a free call we'll look at your situation and propose a solution with a written, fixed price.